GLP-1 Awareness Campaign
Create a direct-to-patient awareness campaign to position GLP-1 as a valuable, pre-insulin option for type-2 diabetes.
Living with type 2 diabetes is overwhelming. The journey starts with more information than anybody wants, more change than anybody can manage and more decisions than anybody can keep track of. We needed to help people take a break the barrage, so they could focus on making sure their next decision was the right one.
A peer-to-peer awareness campaign centred around the creative hook, ‘My Next Step,’ that helped people understand where they were with the diabetes, what their treatment options were, and how to talk to their doctors about them.
Insight discovery and market research, Journey and channel mapping, Campaign development, Film and animation production, Social media production, Digital design, Motion graphic design
GLP-1 is a valuable treatment option for many people with type 2 diabetes, so Novo Nordisk wanted to launch a direct-to-patient awareness campaign on social media. We developed peer-to-peer content centred around the hook, ‘My Next Step’ with an aim to help people understand where they were with the diabetes, what their treatment options were, and how to talk to their doctors.