Ask

Create a direct-to-patient awareness campaign to position GLP-1 as a valuable, pre-insulin option for type-2 diabetes.

Insight

Living with type 2 diabetes is overwhelming. The journey starts with more information than anybody wants, more change than anybody can manage and more decisions than anybody can keep track of. We needed to help people take a break the barrage, so they could focus on making sure their next decision was the right one.

Solution

A peer-to-peer awareness campaign centred around the creative hook, ‘My Next Step,’ that helped people understand where they were with the diabetes, what their treatment options were, and how to talk to their doctors about them.

Services

Insight discovery and market research, Journey and channel mapping, Campaign development, Film and animation production, Social media production, Digital design, Motion graphic design

Ask

With its growing portfolio, Novo Nordisk needed a new brand concept that could encompass its growing number of therapy areas as well as its many social and environmental sustainability initiatives.

Insight

The company had long been considered a ‘diabetes company’, but that perception was changing. The future proposition would need to act as umbrella, be anchored in the company’s purpose and invite for co-creation with an outside-in perspective.

Solution

As the new overarching corporate brand concept, ‘Driving change…’ brings all the company’s activities together – across both strategic and therapeutic areas, within medicine and beyond. The concept, which is easily activated by partners, makes Novo Nordisk a facilitator and catalyst of change that brings value to both individuals and society.

Services

Insights discovery, Workshop design and facilitation, Campaign development, Internal communication, Visual identity, Exhibition design, Illustration

Ask

Following the acquisition of leading bioreactor manufacturer Applikon, Getinge needed a campaign to highlight the advantages for the overall Getinge offering while also communicating that it’s still business as usual for Applikon’s loyal customer base.

Insight

The name was changing, but otherwise Applikon would remain the innovative market leader with lab and production scale applications within biopharma, agricultural and industrial biotechnology. It’s a perfect fit with Getinge’s ‘passion for life’ promise in the life sciences industry.

Solution

To show how Getinge is working ‘together as one’ with its expanded portfolio, a social media-focused campaign was developed to make sure all target groups were aware of the change - and the benefits.

Services

Brand planning, Core story and value proposition development, Campaign development, Film and animation production, Social media production, Digital design, Motion graphic design