Our client is a global leader in hearing research, operating under one of the world’s largest audiology groups. Committed to making audiological discoveries with the potential to improve the lives of people with hearing loss, they wanted to share more of that work openly – with the scientific community, with prospective talent, and with the world. But first, they needed a brand capable of carrying that ambition. One that felt as serious and curious as the research itself.
We refreshed the brand from the ground up – new logo, colour palette, graphic elements, and typography, all brought together in a comprehensive brand guideline document. To give the team what they needed to hit the ground running, we built out a social media playbook and an ideas catalogue. And to make sure the new brand had a home worthy of it, we redesigned their website end to end.
The client now has a brand that reflects who they actually are: a research centre at the frontier of audiological discovery, with the warmth and openness to invite the world in. Scientific credibility and a sense of fun and freshness – in a field not known for either. The kind of brand that makes the right people stop and take notice.
