Reintroducing a product to market following supply chain disruptions, and re-engaging cardiovascular surgeons to let them know that a product they loved is back on the shelves.
&Robin conducted a deep dive — speaking with subject matter experts and markets, while closely analysing competitor communications. Key insights revealed that, despite limited availability, surgeons had genuinely missed using the product. As a proven product with a strong track record, it had stood the test of time.
We developed multiple creative directions, which were tested with HCPs at congress. The winning concept was then developed and rolled out into a global toolbox for local markets to adapt. The toolbox spanned both sales and marketing touchpoints, aligned with the full customer sales journey — from awareness and consideration, through to purchase and advocacy.
An easy-to-adapt visual campaign built around a simple, resonant message. Feedback has been overwhelmingly positive. The product has since gained additional indications and is still going strong.
